Learning Games: An important tool in effective compliance training

In today's demanding business and legal climate, few companies can afford to view compliance training as an expensive annoyance or frill.

But when tough economic conditions chip away at training budgets, many employers are left wondering: How do we continue to provide beneficial and essential compliance and regulatory training with less money?

The most successful organizations believe that building and maintaining a winning culture for the long term includes successfully managing employment law and practice issues.

Within that context, the investment made in regular compliance training -- particularly in e-learning -- would seem a modest investment given the expected ROI in terms of productivity, profitability, employee and customer satisfaction, and community goodwill.

With fast, flexible, convenient Internet-based learning, the return on investment can easily surpass the payback generated by customized instructor-led training.

As the level of compliance training requirements increases, employees need to understand a vast array of financial products and the risk and regulatory issues that relate to them. They need to be able to complete training quickly and efficiently, and to demonstrate that they have met requirements.

As a learning services provider to financial businesses, Zobble provides engaging learning solutions that not only meet industry regulations, but also address the unique business challenges of organizations.

Involving the target audience

The e-learning was aimed at staff of the reputed Insurance firm with its operations spread all over the country

Some of the key pointers to keep in mind were:

• The staff can have limited time to undertake training. The training had to be under 10 minutes.
• The key objective was that to ensure that the training was engaging, fun and feel worthwhile.
• The training is often mandatory and has to reach a wide and diverse audience

Design approach

Having got the brief from client and done our homework on the target audience’s requirements we were well prepared to move the design forward. Engaging, easy to access, quick to use, comprehensive, straightforward, slick, fun – these were all pointers we had to consider.

The Game Play

Since the audience in insurance companies is quite fresh and young we decided to propose a highly addictive Hidden object game with a twist. Using features like Hints, the player will solve the mystery to ultimately uncover the truth behind these crimes.

The game has two missions/crime scenes which need to be solved in any sequence. The learner steps in the shoes of a Male or Female detective based on his choice of Avatar.  The player has to look for objects or clues that may be cleverly camouflaged in the scene.

The list of objects/clues to be searched along with the suspects linked to the clues is provided to the user as soon he chooses a mission.

Every object found rewards the learner with compliance related message and gets him closer to the criminal.

A few snapshots of the compliance game delivered by Zobble Solutions Pvt. Ltd. for Birla SunLife Insurance Pvt Ltd.