Involving the target audience
The e-learning was aimed at staff of the reputed Insurance firm with its operations spread all over the country
Some of the key pointers to keep in mind were:
Be available on the Internet or adaptable for use via a company's Intranet.
- The staff can have limited time to undertake training. The training had to be under 10 minutes.
- The key objective was that to ensure that the training was engaging, fun and feel worthwhile.
- The training is often mandatory and has to reach a wide and diverse audience
Having got the brief from client and done our homework on the target audience’s requirements we were well prepared to move the design forward. Engaging, easy to access, quick to use, comprehensive, straightforward, slick, fun – these were all pointers we had to consider.
The Game Play
Since the audience in insurance companies is quite fresh and young we decided to propose a highly addictive Hidden object game with a twist. Using features like Hints, the player will solve the mystery to ultimately uncover the truth behind these crimes.
The game has two missions/crime scenes which need to be solved in any sequence. The learner steps in the shoes of a Male or Female detective based on his choice of Avatar. The player has to look for objects or clues that may be cleverly camouflaged in the scene.
The list of objects/clues to be searched along with the suspects linked to the clues is provided to the user as soon he chooses a mission.
Every object found rewards the learner with compliance related message and gets him closer to the criminal.